What To Do When Your Augusta Home Isn't Selling

This is a conversation we haven’t needed to have much over the last five years. Things were moving so fast that homes rarely sat. But we’re back to a normal market now, and what I tell newer agents is that this is just the way things go. Homes aren’t flying off the market anymore, which means it’s more important than ever that your home is positioned correctly, because some of them simply aren’t selling.

Picture it. Your home has been on the market; you’ve gotten it ready, and either you’re barely getting showings or you’re getting plenty of showings but no offers.

That’s when you start questioning everything. You question the price. You wonder if you picked the right agent. You start thinking about the marketing and the exposure your home is getting, and you should, because that part is critical. But there’s a way to read what’s actually happening, and the signals are clearer than you’d think.

It’s a beauty contest and a price war. To sell in today’s market, your home needs to be number one or number two in terms of price and condition. That’s the whole game right now. We’re also seeing something unusual: buyers write an offer, then back out, sending a termination notice because they decided not to move forward. That kind of hesitation happens when market uncertainty is higher, but it doesn’t mean your home won’t sell. It means you need a plan.

Your showings are telling you the price. Here’s what I’ve seen play out time and again. If you’re getting a lot of showings but no offers, you’re probably at least 5% over the market. If you had several showings at the beginning and now you’re getting almost none, that’s a clear sign you’re likely at least 10% over the market. When people aren’t coming to see it at all, that’s almost always a price objection, because if the price were right, they’d be coming. These aren’t emotional decisions. They’re data, and your conversations with your agent should be data-driven.

Pull the feedback out of your agent. You should always be asking what your agent is doing every single day. Are they using their local contacts to get buyers in the door? A good agent will tell you when they’re having a hard time getting people to come. And if they seem hesitant to deliver hard news, pull it out of them, because you need to know what the feedback is. It could be that buyers don’t like the wallpaper. It could be that the home feels too dated for the price. It could be that the competition changed, maybe a brand-new neighborhood came online after you listed, and now those new homes are competing with yours. Whatever it is, you need that honest feedback to make the right decision.

None of this means your home won’t sell. It means the market is asking you to be strategic, and the right plan makes all the difference.

If you’re thinking about selling a home in Augusta, reach out, and I’ll give you a solid plan and walk you through what’s happening in our local economy. Call or text me at (706) 481-3800, email me at annmarie@annmariemcmanus.com, or visit annmariemcmanus.com. I’d look forward to helping you.